Our new visual identity

We’ve launched our new visual identity.

It is bold and modern. We took inspiration from ideas put forward by representatives from a Show that a group of trainee judges have been working with.

The marquee is a symbol of where we come together, judges, competitors and show organisers, to apply our skills.

“Showcasing excellence” highlights the high standards applied to everything we do, in terms of:

  • show and competition entries where we recognise and give credit for the technical skills and creativity of the makers; and
  • the work of our members, the judges who apply their expertise and knowledge to maintain those high standards in a professional and encouraging manner.

The colour signifies trust, prestige and excellence, as well as creativity and imagination.

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